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Harden Ervin's Comments on the Truth of selling new business

"No amount of salesmanship, training, inspirational seminars, sales culture, e-mail campaigns, while important, can work if personal contact with prospects cannot be achieved and maintained."

"Sales Automation simply means the company provides processes using technology to achieve and maintain these relationships in an efficient way so the salespeople can do their job more efficiently and that translates into increase sales."

"At this point in time most sales forces do not use the technology and sales processes to succeed in the new marketplace."

In this day and time, if you hire a consultant that does not know how to use technology to enhanse salespeople sales, you are simply paying too much for his advice.  He will not be able to advise you how to increase sales productivity with the same amount of salespeople.  The tragic part of this senerio is you will not know why they are not maximize their sales.  So be wary of who you hire, he can kill sales.   

Another observation:  This website and every one else that I review say the word lead.  It is not leads that get you sales.  "The discovery of how to find buyers is 100% of the objective."  If your sales method spends time other than the time to find the buyer, your salesperson's time is wasted.  Buyers are the only people that can purchase

Harden Ervin

Selling B2B products is harder than ever before

We identified 14 reasons, click here to learn more.  The only way to overcome these reasons is to intelligent analysis your sales process and see where innovation is needed.  The only way, otherwise, is to increase your sales force and bear the extra toil, trouble, and expense.  Press this button for more. How To Optimize Sales

Why you need SalesAutomation.com's help

Sell more In less time --

SA will show you how to Sell More In Less Time by using our Business Development Center™ (BDC). If you do not consider this tested technology in your B2B sales, you will not be taking full advantage of a proven method of increasing your sales.  Selling is divided into two different areas.  The first is actual person to person selling, which all salespeople must do, and must be good at.  This is what they are hired for.  The other side is organizing to sell.  In our studies, unfortunately, most salespeople operate at a 15% efficiency.  The 85% of their time is made up doing clerical work, make work, and other work.  This work can be taken over by clerical help and more efficient methods, freeing up time for salespeople to sell.  Your BDC does just that. 

Changing leads (Buyers) to prospects 

There are many definitions of cold calling. Most companies consider it a dirty word.  Why?  Click here for a short discussion on why companies do not cold call even though it must be done in its' various forms to create new business.  Business must, and I emphasize, must find new customers during the year to make up for the customers that they loose.  How to do it effectively is the important question.  Your BDC allows you to introduce you and your business in a warm, friendly and unobtrusive way. that makes sure your salespeople are doing their job, meeting new prospects. 

 

Situation marketing™

Is the recession over? I hope so, but who knows.  It is best to always be prepared for lean times, with a flexible Marketing and Sales Plan and a sound Sales Process in place, Our BDC is ideally designed to work effective both in the current lean business climate and a business climate that is robust  The BDC is not designed to be an expensive shot gun to use to market to everyone.  With your BDC you will engage is Situation Marketing™.  Situation Marketing is defined "to market and sell to prospects, by each situation that develops between the salesperson and his prospect".  Salespeople use situation marketing all the time, but their effort is less effective because the salesperson will not be able to have the 5 to 7 hits to achieve a sale.  Most businesses, by far, fail to achieve sales results.  Why?  The business who employ them does not provide the tools needed to take advantage of the concept.   The BDC uses technology to organize and implement situation marketing, leaving the salesperson free to sell. 

Always follow up

Our BDC gives your sales people the organization and tools to always follow up.  The salesperson defines the situation and the computer organizes the follow up.  Most sales are lost because the salesperson is not there when the buyer is ready to buy.  Our BDC makes sure the prospect and customer have "Top-of-Mind-Awareness" of you and your product and/or services.  

 

Maintain "Top-of-Mind-Awareness"

A salesperson, with his efforts must sell his customers and prospects.  Since people only purchase when they remember you it is important to maintain "Top-of-Mind-Awareness" with more prospects than ever before. Sales is a number game and them more people that know you and what you can do, the more business you will do.  The only way to maintain "Top-of-Mind-Awareness" is for the company and salespeople remind customers and prospects time and time again of what they can do.  Your BDC will do just that.

What's a company to do?

First, Companies can do much more with their existing sales staff.  Since Current sales methods allow Salespeople operate with low efficiency, sales staff efficiency must be increased,  In this business climate, now is the time to concentrate on making your salespeople more effective and efficient.   Our experience shows us that you can increase your business over 33% Optimum even in this business climate.   Studies show us the businesses that use a BDC, the tools available to them and a well planned sales process you can increase your salespeople's effectiveness. The approach should be "Do More With Less".  Go to the next page and  we will suggest how to do this and what results you can expect. 

Cheers!!,

Harden Ervin

Chief Sales Process Engineer

 

Harden Ervin, MBA, CHR

(215)643-7599
(866)415-4130

 

Credentials

Comment:  Harden Ervin is a Sales Expert that Teaches Companies to "Go Get Business", "Not to wait for it to come your way".  In this way you, not the market, are in control of your business destiny. 

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Harden Ervin, MBA